BlueCall

At-A-Glance

BlueCall, headquartered in Sweden, operates as a B2B SaaS enterprise with a primary focus on proactively improving employees' mental well-being within the workplace environment.

During the period spanning from 2021 through 2022, my collaboration primarily revolved around working closely with the Product and Technology teams to elevate the overall user experience within BlueCall's application. The objectives for my project encompassed:

Enhancing the User Experience: From a user-centric viewpoint, the key objectives entailed optimizing navigation within the app, ensuring that users can effortlessly access its core features. Additionally, a primary goal was to facilitate new users in extracting maximum value from the application within the shortest possible timeframe.
Boosting Business Metrics: From a business-oriented standpoint, the central aim was to bolster user activation and engagement rates within the app, thereby promoting its sustained use and fostering long-term customer loyalty.

This collaborative effort aimed to make BlueCall's application a more user-friendly and engaging platform, ultimately contributing to the improvement of employee mental well-being in workplaces across various organizations.

My Role

Product Designer, worked alongside a Senior Product Designer.

UX Design: I worked on the entire spectrum of user research and UX design activities. Additionally, I actively contributed to the development and maintenance of our comprehensive Design System.
Motion Design: I created compelling and engaging product demonstration videos that effectively communicate BlueCall product's value & functionality.
Email Design: I crafted several visually appealing email campaigns. These design templates were strategically aimed at enhancing user activation and retention, contributing significantly to the company’s overall marketing and engagement strategies.

Timeline

June - December 2021

Tools

Overview

At the start of 2021, BlueCall aimed to elevate the user experience within its application. I spearheaded the design efforts within the User Activation & Engagement project, taking on responsibilities that spanned problem statement definition, user research execution, design solution ideation, usability testing. I worked in a close collaboration with a diverse cross-functional team encompassing Product, Engineer, Customer Success, Sales, and Marketing to shape our product strategy. Additionally, I played a key role in establishing and enhancing BlueCall's design system, contributing to its growth and refinement.

Brief Overview of BlueCall's Design System

In addition to my UX design responsibilities, I was also involved in crafting icons and bespoke design templates tailored for email and social media campaigns. Moreover, I shouldered the responsibility of executing motion design tasks, wherein I meticulously crafted product demonstration videos that prove invaluable to BlueCall’s Sales and Customer Success teams in their interactions with both potential and existing clients.

In December 2021, BlueCall provided a glimpse of its recently launched feature (which I collaborated on) in their LinkedIn post.

Due to confidentiality requirements, I am unable to share specific details about my project at this time. However, please don't hesitate to contact me, and I will provide a presentation on the case study.

What my former manager says about me

“I was the hiring manager for Josie and she report to me during her tenure as Product Designer at BlueCall. Yosie played an integral role in introducing new features and improving existing features’ usability to increase the activation of our users. She worked on the entire product discovery process, product planning, and implementation process.

She is very empathic to users and this reflects in her communication with them. She is a strong team player and great at collaborating with colleagues at all levels to provide design solutions for their problems, whether it is related to increasing CTA in the email activation project with customer success or easy-to-use templates in Figma to help scale marketing social media activities.

When the circumstances demand, she is self-initiated and not afraid to make necessary decisions to move the project forward.

Sreemati Nivstrand
Former CPO at BlueCall

As part of her performance review, one of the strongest pieces of feedback from all team members is that they like working with her. The team also described her as competent in her work, rich in unique ideas, super flexible, keeps things simple, helpful and inspiring. She is happy to teach and share her knowledge in UX Design with her non-design colleagues.

Yosie is eager to learn, listens, and adapts quickly to the situation. She has had a tremendous learning curve during her time at BlueCall. She is highly skilled with UX Research and continues to have a strong desire to improve her skills.

I would hire Josie in a heartbeat when the need for a full-time product designer comes into my team, and she will be a great asset to any team/company she joins.”